Geely Automobile Group has announced plans to begin manufacturing electric vehicles at Malaysian partner Proton's factory as early as the first half of 2027, aiming to capitalize on rising global demand for EVs driven by the ongoing oil crisis and higher oil prices [1]. The company showcased its Zeekr 7X SUV at a Hong Kong auto show on June 18 and is considering producing this model in Malaysia as part of its strategy to double overseas sales for its premium EV brand Zeekr [1].
This international push comes as Geely faces slowing momentum in its domestic Chinese market, prompting the company to seek growth opportunities abroad, particularly in Southeast Asia [1]. The decision to utilize Proton's facilities is expected to provide Zeekr with a valuable production base in the region, enabling the company to respond more rapidly to market changes and consumer demand [1].
Geely's move reflects a broader trend among Chinese automakers, who are expanding their global presence as competition intensifies and growth rates plateau at home [1]. While the article does not disclose specific financial details, sales targets, or investment figures, it emphasizes Geely's strategic focus on Malaysia and its intent to establish a significant presence in overseas EV markets through partnerships and local manufacturing [1].
CONCLUSION
Geely's plan to produce Zeekr EVs in Malaysia marks a significant step in its international expansion strategy, aiming to offset slowing domestic sales by targeting growth in Southeast Asia. The initiative highlights the company's response to global market shifts and the increasing attractiveness of EVs amid the oil crisis. Market impact is expected to be medium, with further details on sales targets and investments yet to be disclosed.