Huawei Technologies is aiming to boost its smartphone shipments by more than 20% in the current year, despite facing a persistent shortage of memory chips, according to sources briefed on the matter. The company has communicated to its suppliers a production target of up to 60 million smartphones, a significant increase from the less than 50 million units shipped last year [1].
As part of its strategy to strengthen its overseas presence, Huawei recently held a product launch event in Malaysia. Industry sources note that while the memory chip shortage remains a major concern, Huawei is proceeding with its expansion plans as it seeks to recover from years of U.S. export controls [1].
The company’s revenues are reportedly approaching levels seen before the U.S. clampdown, with growth in AI-related sectors contributing to this recovery. Huawei’s increased production target signals its confidence in both domestic and international demand for its smartphones, as it works to overcome supply chain challenges and regain global market share in the smartphone segment [1].
CONCLUSION
Huawei is aggressively pursuing growth in its smartphone business, targeting a 20% increase in shipments despite ongoing supply chain constraints. The company's actions reflect optimism about market demand and a broader recovery in its operations, though the memory chip shortage remains a significant risk factor.