Honda Shares Plunge as EV Writedown Sparks First Annual Loss Since 1957

Bearish (-0.8)Impact: High

Published on March 13, 2026 (6 hours ago) · By Vibe Trader

Honda Motor is facing a significant sell-off by major Japanese and U.S. funds following its warning of a massive electric vehicle (EV) writedown, which is projected to result in the company's first full-year loss since it was listed on the Tokyo Stock Exchange in 1957 [1]. On Friday, Honda shares dropped by as much as 7% from the previous day's close, underscoring the severity of investor concerns [1]. The sell-off is part of a broader trend, with investors increasingly shying away from Japanese automakers amid ongoing struggles in the EV sector. Only Toyota and Suzuki remain as the last bastions of confidence among major funds, according to market analysts [1].

Honda's announcement has amplified worries about the competitiveness of Japanese automakers in the global EV market, especially as rivals in China and the U.S. continue to gain ground [1]. The company's challenges are seen as indicative of broader headwinds facing Japan's auto sector, prompting investors to reassess their positions and reallocate capital toward manufacturers perceived to be better positioned for the EV transition [1].

Market analysts suggest that the pressure on share prices and increasing scrutiny from institutional investors may lead to continued volatility in the sector until Japanese automakers, including Honda, demonstrate concrete turnaround strategies [1].

CONCLUSION

Honda's warning of a massive EV writedown and its projected first annual loss since 1957 have triggered a sharp sell-off and heightened concerns about Japanese automakers' competitiveness. The market reaction signals high volatility and ongoing investor skepticism until clear recovery plans are presented.

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