Japanese sportswear brand ASICS has established a new R&D department at its Australian subsidiary, ASICS Oceania, to strengthen its product development capabilities [1]. This expansion follows existing research laboratories in Europe and the US, indicating a strategic effort to build a globally distributed research infrastructure [1]. The Australian research hub will focus on gathering insights related to lower body movement and health, which will be applied to the development of athletic shoes and other products [1]. By collaborating with local experts in Australia, ASICS aims to enhance its innovation capabilities and leverage regional expertise to improve its footwear and product lines.
CONCLUSION
ASICS's establishment of an R&D center in Australia represents a strategic investment in geographic diversification of its research capabilities, complementing existing labs in Europe and the US. This move signals the company's commitment to innovation-driven growth and localized product development to better serve global markets.