Kellanov, the Kellogg's cereal division operating outside North America, is making significant recipe changes to two of its iconic cereals in the United Kingdom due to weather-related disruptions affecting ingredient supplies [1]. Rice Krispies will now be made with rice flour instead of whole rice grains, while Coco Pops (known as Cocoa Krispies in the U.S.) will be reformulated with a combination of rice flour and corn flour [1]. The company stated that this reformulation is intended to maintain consistent product quality as changing weather conditions affect the availability and quality of certain grains [1].
Critically, these changes apply only to products sold in the United Kingdom and will not affect Rice Krispies, Cocoa Krispies, or Frosted Krispies sold in the United States or Canada, according to WK Kellogg Co. [1]. The North American versions will continue to be made with real rice with no changes to their ingredients or recipes [1]. However, the updated U.K. recipes now contain wheat gluten, making the cereals unsuitable for consumers with wheat allergies or celiac disease [1]. The company confirmed that the cereals continue to meet British nutritional standards for fat, salt and sugar, while retaining their previous levels of fiber, vitamin D and iron [1].
The reformulation occurs against a backdrop of declining Rice Krispies sales in Britain, though the company has not directly linked the recipe change to falling sales [1]. This move reflects broader industry trends, as other major cereal makers have also been updating their recipes—General Mills announced in August that its U.S. cereals, including Lucky Charms and Trix, no longer contain certified synthetic colors, with plans to eliminate those additives from its entire U.S. retail portfolio by the end of 2027 [1]. WK Kellogg is accelerating plans to eliminate artificial colors from its entire cereal portfolio by the end of 2026 [1]. The corporate landscape has shifted significantly, with the former Kellogg Company splitting into Kellanov and WK Kellogg Co. in 2023, followed by Mars acquiring Kellanov in December 2025 and Ferrero acquiring WK Kellogg Co. in September 2025 [1].
CONCLUSION
Kellanov's recipe reformulation for U.K. Rice Krispies and Coco Pops reflects supply chain pressures from weather disruptions, though the move introduces allergen concerns with the addition of wheat gluten. The geographic limitation of these changes to the U.K. market and the company's assurance that North American products remain unchanged suggest manageable market impact, though declining U.K. sales and consumer perception of recipe changes could present headwinds for the brand.