Don Quijote Operator Launches Food-Focused Discount Store 'Robin Hood' Near Nagoya

Bullish (0.6)Impact: Medium

Published on April 24, 2026 (5 hours ago) · By Vibe Trader

Pan Pacific International Holdings Corp, the operator of the Don Quijote discount retailer chain, has opened its first food-focused store under the 'Robin Hood' brand near Nagoya, Japan, aiming to support households facing rising living costs [1]. The new store, located in Ama, features a sales floor of approximately 2,300 square meters, with 40 percent of the space allocated to cosmetics, daily necessities, and general merchandise—categories for which Don Quijote is well known [1].

The Robin Hood store offers affordable prepared food and easy-to-cook products, with the company positioning the concept as 'like a supermarket, but not a supermarket' [1]. At the opening ceremony, Mikihira Katagiri, executive managing officer, emphasized that the store is 'by no means a finished product' and expressed the company's intention to introduce a new shopping experience to the community [1].

Pan Pacific International Holdings Corp plans to expand the Robin Hood brand to 300 stores by the end of June 2035, including new locations in the Tokyo metropolitan area [1]. The company is known for its inexpensive products that attract both locals and tourists [1].

No specific market reactions or analyst opinions were mentioned in the article [1].

CONCLUSION

Pan Pacific International Holdings Corp has launched its first Robin Hood food-focused discount store near Nagoya, with plans for significant expansion by 2035. The initiative targets households affected by the rising cost of living and aims to offer a new retail experience. Market reactions and analyst commentary were not provided in the source.

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