The Primm family, owners of the Primm Valley Resort & Casino in Primm, Nevada, have reached a last-minute agreement with Las Vegas-based Terrible’s to operate their hotel-casino and related properties, averting an imminent closure that was scheduled for July 4 [1]. The closure, previously announced by casino operator Affinity Interactive and its principal owner Z Capital, would have resulted in the loss of 344 jobs and the shuttering of 624 hotel rooms and suites, as well as 46,000 square feet of entertainment space [1].
Cory Clemetson, president of the Primm South Real Estate Company and grandson of the founder, expressed relief at securing a 'qualified and like-minded partner' in Terrible’s, emphasizing the importance of preserving jobs and the legacy of Primm as a recognizable Nevada destination [1]. Tim Herbst, president of Terrible’s, stated that the partnership reflects a commitment to preserving Primm’s legacy while fostering growth, investment, and tourism, and expressed optimism about the future of the property [1].
Affinity Interactive CEO Scott Butera had previously told the Gaming Control Board that Primm was 'just not viable as a casino operation,' citing ongoing financial losses and unsuccessful investment efforts as reasons for the planned closure [1]. The Primm family, however, hopes that the new operator will ensure a more responsible transition for employees, many of whom have dedicated their careers to the property [1].
The Primm Valley Casino Resorts complex has faced a series of closures, with Whiskey Pete’s closing in December 2024 and Buffalo Bill’s Resort & Casino limiting operations to special events starting July 2025 [1]. The new agreement with Terrible’s offers a lifeline to the remaining property and its workforce, aiming to revitalize the area and maintain its role as an affordable alternative to Las Vegas [1].
CONCLUSION
The Primm family’s last-minute deal with Terrible’s has prevented the closure of Primm Valley Resort & Casino, saving hundreds of jobs and preserving a key Nevada destination. While the property has faced financial challenges, the new partnership aims to revitalize the resort and support its employees, signaling cautious optimism for Primm’s future.