Alibaba's video platform Youku is making significant strides in the Chinese animation market by utilizing internet user data to determine which stories to produce, diverging from the traditional Hollywood approach of focusing on creators' preferences [1]. Huiyu Xu, executive producer at Youku, emphasized that the platform's strategy centers on understanding the tastes of its approximately 170 million users, which has contributed to the success of its flagship animated series, 'Cang Yuan Tu' [1].
The third season of 'Cang Yuan Tu,' a fantasy martial arts story based on a 2019 online novel with 5 million reader recommendations in just over a year, launched in Beijing on March 12, 2026 [1]. Since its debut in 2023, the series has amassed over 9.9 million followers, making it the most popular show on Youku [1]. The platform, which offers a subscription for 25 yuan ($3.62) per month, plans to release a movie adaptation of 'Cang Yuan Tu' in summer 2027 [1].
To meet rising viewer expectations, Youku has continuously improved production quality, including hiring more skilled artists and enhancing animation details. Xu noted that while the difference in quality compared to Disney animated films may not be significant now, the progress for Youku has been substantial over the past three years [1].
Global studios continue to eye the Chinese market, with Disney's 'Zootopia 2' earning about a third of its $1.87 billion global box office from China, making it the top-grossing Hollywood film in the country [1]. Other companies, such as New York-based A24, are also seeking opportunities in China [1].
CONCLUSION
Alibaba's Youku has successfully harnessed user data to drive the popularity of its animated series, 'Cang Yuan Tu,' positioning itself as a leader in China's animation market. The platform's focus on production quality and audience preferences has resulted in strong engagement and plans for further expansion with a movie adaptation. The Chinese animation sector remains attractive to global studios, underscoring its growing influence and market potential.