Trump Media's interim CEO, Kevin McGurn, publicly defended the company's decision to offer a premium service that provides faster access to President Donald Trump's Truth Social posts. The service, known as Truth API, is priced at up to $100,000 per month and has been described as both pricey and controversial [1].
McGurn stated that the number of customers subscribing to the Truth API has increased, noting, 'We're getting into the mid-teens now, and we're climbing,' during an interview with CNBC's 'Squawk Box' [1]. This marks a rise from two weeks prior, when McGurn reported during Trump Media's first-ever quarterly earnings call that 'more than 10' customer agreements had been signed [1]. The Truth API service officially launched on August 1, 2026 [1].
While the article highlights the growing customer base and the high price point of the service, it does not provide specific details on market reactions, analyst opinions, or forward-looking statements beyond McGurn's comments about increasing sign-ups [1].
CONCLUSION
Trump Media's introduction of the high-priced Truth API has attracted a growing number of customers since its August 1 launch, according to interim CEO Kevin McGurn. The company's focus on expanding its premium service suggests ongoing interest, though broader market reactions and analyst perspectives were not discussed.