Vingroup, a leading Vietnamese conglomerate, is leveraging its affiliated taxi operator Green SM to accelerate the overseas expansion of its electric vehicle (EV) subsidiary, VinFast [1]. Green SM, which operates both four-wheeled and two-wheeled taxi services, plans to be active in a total of 10 countries by the end of the year, serving as a mobile advertisement for VinFast and showcasing the brand's EVs in various international markets [1].
This strategic overseas push is intended to bolster VinFast's visibility and market presence as the automaker seeks to expand beyond Vietnam. VinFast has set an ambitious target of achieving 100,000 EV sales outside Vietnam in 2026, a goal it hopes to support through Green SM's international taxi operations [1].
Green SM's expansion strategy includes entering new markets in Central Asia and India, with recent launches of VinFast-powered taxis in Kazakhstan and India marking the company's debut outside the ASEAN region [1]. By allowing potential customers in these countries to experience VinFast vehicles firsthand, the taxi fleet acts as both a business and a marketing tool [1].
By year-end, Green SM aims to operate in 10 countries, further enhancing VinFast's brand recognition and supporting its global expansion plans [1].
CONCLUSION
Vingroup is strategically using Green SM's international taxi operations to increase VinFast's global visibility and support its ambitious overseas sales targets. The expansion into new markets such as Kazakhstan and India is expected to enhance brand recognition and facilitate VinFast's growth outside Vietnam.