Japan Airlines (JAL) and All Nippon Airways (ANA) are experiencing a significant decline in the value of their frequent flyer miles due to a sharp increase in fuel surcharges, a direct result of the ongoing conflict in Iran [1]. Both airlines, which have operated lucrative loyalty programs since the 1990s, are now seeing the appeal of these programs diminish as travelers face higher out-of-pocket costs even when redeeming miles for flights [1].
Industry analysts report that the Iran war has caused fuel prices to surge, compelling JAL and ANA to double their surcharges on international routes [1]. For instance, airfares on the Tokyo-London route have risen by 90% since the start of the conflict, with much of this increase attributed to fuel costs passed on to passengers as surcharges [1]. This escalation in costs affects both leisure and business travelers, who have traditionally relied on frequent flyer programs for more affordable travel options [1].
The increased financial burden comes at a time when Japanese airlines are also facing reduced flight schedules and lower profit forecasts for fiscal 2026, as they struggle to manage higher operating costs [1]. Analysts warn that the ongoing geopolitical turmoil and resulting fuel price volatility threaten to undermine the long-term value proposition of frequent flyer miles, potentially weakening a key pillar of JAL and ANA's customer retention strategies [1].
CONCLUSION
The surge in fuel surcharges driven by the Iran conflict is eroding the value of JAL and ANA's frequent flyer programs, impacting both travelers and the airlines' profitability. This development poses a significant challenge to the airlines' customer loyalty efforts and financial outlook for 2026.