Rolls-Royce, the British luxury carmaker owned by BMW since 1998, has unveiled an ultra-luxury, limited-series electric convertible, marking a significant step in its transition to fully electric vehicles. The new model, named Project Nightingale, is a pastel blue, two-seater convertible inspired by the brand's experimental high-speed 'EX' models of the 1920s. Only 100 units will be produced, and these will be available exclusively by invitation, with the company already having selected the clients, who are primarily based in the United Kingdom, Europe, the United States, and the Middle East. The car will not be available in China due to local efficiency regulations for electric vehicles, which prevent its homologation there [1].
While Rolls-Royce has not disclosed the price of the new electric model, it indicated that the vehicle will be positioned between its most complex private commissions and other bespoke creations, which can reach several million pounds. Clients will have the opportunity to personalize every detail of their car, with access to over 44,000 colors from the current palette, according to Julian Jenkins, Rolls-Royce director of sales and brand [1].
Despite a slight decline in sales last year—5,664 vehicles sold, representing a six percent drop from its record 2023 performance—Rolls-Royce's dip is described as modest compared to the turbulence faced by other luxury brands such as Burberry. Jenkins noted that 2025 was the company's "fourth best year" and highlighted increasing strength in bespoke operations, with clients showing a strong desire for unique, commissioned vehicles [1].
The new electric convertible is Rolls-Royce's second electric model, following the launch of the Spectre three years ago. The range of the new model has not been revealed, and deliveries to the selected clients are scheduled to begin in 2028 [1].
CONCLUSION
Rolls-Royce's launch of a highly exclusive electric convertible underscores its commitment to bespoke luxury and electrification, despite a modest sales decline. The company's focus on personalization and limited availability is expected to reinforce its position in the ultra-luxury market, with deliveries set for 2028 and no entry into the Chinese market due to regulatory constraints.