The University of North Carolina (UNC) football program has implemented a new, NFL-style nutrition strategy under the leadership of Bill Belichick and head chef Josh Grimes, who previously served as the New England Patriots executive chef from 2018 to 2024 [1]. This approach includes innovative methods such as chopping vegetables into 'micro' pieces and incorporating extra grains and vitamins into fried chicken batter to ensure players receive optimal nutrition, even if they are not enthusiastic about eating vegetables [1].
A notable aspect of the program is its adaptability when the team is on the road. Public records indicate that UNC spent $129,644.38 at fast food or fast casual vendors during the 2025 season. Head nutritionist Amber Rinestine-Ressa explained that these expenditures are part of a scientific approach to maintain nutrition standards despite limited food options while traveling [1].
Belichick emphasized the importance of nutrition, hydration, and training in player performance, drawing parallels to Tom Brady's nutrition regimen during his time with the Patriots. He noted that while some aspects of Brady's approach are more applicable to older NFL players, the fundamental principles of good nutrition and hydration are universally beneficial and have been embraced at UNC [1].
The program is also designed to keep players eating in the team cafeteria by prioritizing flavor and customizing meals to individual preferences and biological needs. Rhinestine-Ressa highlighted the importance of flexibility, stating, 'If they're not going to change for me, I have to change my approach for each one of them,' and described the team's diet as 80% optimal nutrition with 20% leniency to encourage buy-in from players [1].
Belichick suggested that such a comprehensive nutrition program could have implications for players' NFL Draft prospects, as preparation, training, and nutrition are all critical factors in evaluating performance at the professional level [1].
CONCLUSION
UNC football's adoption of an NFL-style nutrition program under Bill Belichick and chef Josh Grimes reflects a strategic effort to enhance player performance through science-based dietary practices. The significant investment in fast food is part of a broader, flexible approach to nutrition, aiming to balance optimal health with player preferences. This initiative may also positively influence players' prospects for the NFL Draft.